The ‘Mad’ness Continues

 Mad Men on AMC

Don Draper is pouring a celebratory mid-day drink and lighting up a Lucky Strike after the news earlier today that AMC has renewed Mad Men for a fourth year after only three episodes into its third season. Showing ratings increase from its second season, healthy media exposure, continued critical acclaim and a slew of Emmy awards (its freshman year took home Best Drama, and is a front-runner to repeat this year) it was a no-brainer that the cabler would extend our time in the world of Sterling Cooper.

Last season, over 30 million viewers watched Mad Men on-air, on video-on-demand as well as on iTunes. The series continues to deliver the strongest concentration of upscale adults 25-54, more than any other original drama series on basic cable, and consistently ranks at the top of the iTunes TV charts.

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