Brilliant breakdown of the series from comedy troupe The Landline.
Tag: Mad Men
Don Draper is pouring a celebratory mid-day drink and lighting up a Lucky Strike after the news earlier today that AMC has renewed Mad Men for a fourth year after only three episodes into its third season. Showing ratings increase from its second season, healthy media exposure, continued critical acclaim and a slew of Emmy awards (its freshman year took home Best Drama, and is a front-runner to repeat this year) it was a no-brainer that the cabler would extend our time in the world of Sterling Cooper.
Last season, over 30 million viewers watched Mad Men on-air, on video-on-demand as well as on iTunes. The series continues to deliver the strongest concentration of upscale adults 25-54, more than any other original drama series on basic cable, and consistently ranks at the top of the iTunes TV charts.
A sucker for a good awards show – although they quite often leave me underwhelmed well before the final winner is announced – the Emmys will kick off the season in September with golden bar standard, and personal fave, 30 Rock leading the nominee pack (record-setting 22 for a comedy series – who says women aren’t funny!?) and while anxiously anticipating how many statues Fey & Co walk away with, the real category of intrigue is one that I, admitting with great shame, had no idea was even a part of the Academy of Television Arts & Sciences – Outstanding Main Title Design.
Perhaps this is one of the “technical” (aka, snooze-worthy-so-let’s-sex-it-up-with-this-year’s-It-starlet-announcing-the-winners) awards they give away prior to a telecast, but please TV Academy let’s give some primetime credit where credit is due to a category with an amazing history of well-deserved winners, most recently last year’s Mad Men.
Its return with the third season premiere on Sunday reminded me how a brilliantly-executed title sequence can immediately capture the mood of show. Here the orchestral, Hitchcockian music and style/color design and most poignantly the use of a faceless man endlessly falling Vertigo-style through era-specific advertisements that feature a bevy of scantily-clad women, tumblers of drinks and a final image of the “perfect” nuclear family that sets the stage for vice-indulging, secret-keeping ’60s family/ladies/ad man Don Draper. Those MADison Avenue men are proud.
Being a research-loving fact-finder, I’ve discovered that the Main Title Design’s category inception was in ’97 and since then the Academy has bestowed wins to a number of shows that top my personal list of favorite opening sequences (yes, such a list does exist along with favorite font — for the record give me something in a serif any day). In 2002 a little network called HBO received its first win in this category with Six Feet Under.
Haunting theme music from Thomas Newman and artful images (love those chiaroscuro hands) that highlight preparation for one’s eternal dirtnap (thank you HBO for showing me the embalming process) encompasses the juxtaposition of beauty and decay found in death, and life, that the series so adeptly captured.
For a series focusing on the cause in addition to the effects of death, Showtime’s Dexter has a title sequence befitting its dark yet playful world — turning the mundane, morning routine of cop and serial killer Dexter Morgan (the amazing Michael C. Hall’s 180 degree turn in character from his David Fisher on Six Feet Under) into a menacing montage.
Finally, jumping back to HBO/Alan Ball collaborations and the jewel of this year’s Title Design noms, True Blood‘s opening sequence is an amalgam of dirty, swampy, sexy, fire-and-brimstone imagery coupled with twangy rockabilly song “Bad Things” (by Jace Everett, a decent alternative to Chris Isaak) that encapsulates the soapy, southern gothic nature of the supernatural saga.
See the complete list of this year’s Emmy nominees here .